Pilot study to evaluate the impact of age progressed images on consumers in Shanghai
| ISRCTN | ISRCTN63187846 |
|---|---|
| DOI | https://doi.org/10.1186/ISRCTN63187846 |
| Protocol serial number | SKN-APP-0328 |
| Sponsor | Unilever (United Kingdom) |
| Funder | Unilever (United Kindgom) |
- Submission date
- 15/06/2011
- Registration date
- 21/06/2011
- Last edited
- 04/09/2012
- Recruitment status
- No longer recruiting
- Overall study status
- Completed
- Condition category
- Nutritional, Metabolic, Endocrine
Prospectively registered
Protocol
Statistical analysis plan
Results
Individual participant data
Record updated in last year
Plain English summary of protocol
Not provided at time of registration
Contact information
Dr Robert Hurling
Scientific
Scientific
Unilever Discover
Colworth Science Park
Sharnbrook
Bedfordshire
Milton Keynes
MK44 1LQ
United Kingdom
Study information
| Primary study design | Interventional |
|---|---|
| Study design | Randomized controlled trial |
| Secondary study design | Randomised controlled trial |
| Study type | Participant information sheet |
| Scientific title | Evaluation of the impact of age progressed images on consumers in Shanghai: a randomized controlled trial |
| Study objectives | We hypothesize that participants will prefer an age projected image of themselves that simulates the impact of a healthier lifestyle, in comparison to an age projected image of a less healthy lifestyle A secondary aim is to test whether viewing simulated photos showing the potential impact of a healthier (versus less healthy) lifestyle will increase intentions towards healthier lifestyle behaviors, in comparison to a control group who have not seen the photos |
| Ethics approval(s) | Independent Ethics Committee in Shanghai, China approved on 27th June 2011 |
| Health condition(s) or problem(s) studied | Healthy lifestyle promotion |
| Intervention | 1. Participants in the intervention group will be shown age progressed images of themselves before completing a follow-up lifestyle questionnaire 2. Control group will complete the follow-up lifestyle questionnaire before being shown the age progressed images |
| Intervention type | Other |
| Primary outcome measure(s) |
Proportion of participants preferring to look like the age progressed image that simulates the impact of the healthier lifestyle behaviors |
| Key secondary outcome measure(s) |
Intentions to take up healthier lifestyle behaviors |
| Completion date | 26/08/2011 |
Eligibility
| Participant type(s) | Patient |
|---|---|
| Age group | Adult |
| Sex | Female |
| Target sample size at registration | 40 |
| Key inclusion criteria | 1. Female 2. Aged between 34-45 years living in Shanghai with four grandparents of Chinese descent 3. Willing and interested to take part in a study where you will have photos of your face taken and be shown images of what you may look like in the future 4. Being prepared to give informed consent 5. Being prepared to provide proof of age (e.g. passport) |
| Key exclusion criteria | 1. Smoking 2. Avoiding the sun every day 3. Currently brushing teeth twice a day or more 4. Currently using moisturizing face cream every day |
| Date of first enrolment | 27/07/2011 |
| Date of final enrolment | 26/08/2011 |
Locations
Countries of recruitment
- United Kingdom
- England
- China
Study participating centre
Unilever Discover
Milton Keynes
MK44 1LQ
United Kingdom
MK44 1LQ
United Kingdom
Results and Publications
| Individual participant data (IPD) Intention to share | No |
|---|---|
| IPD sharing plan summary | Not provided at time of registration |
| IPD sharing plan |
Study outputs
| Output type | Details | Date created | Date added | Peer reviewed? | Patient-facing? |
|---|---|---|---|---|---|
| Participant information sheet | Participant information sheet | 11/11/2025 | 11/11/2025 | No | Yes |
