Successful breastfeeding promotion: a motivational instructional model applied and tested

ISRCTN ISRCTN47056748
DOI https://doi.org/10.1186/ISRCTN47056748
Secondary identifying numbers EAT/1863/01 (The Research and Development Office Northern Ireland)
Submission date
02/07/2007
Registration date
16/07/2007
Last edited
19/05/2017
Recruitment status
No longer recruiting
Overall study status
Completed
Condition category
Pregnancy and Childbirth
Prospectively registered
Protocol
Statistical analysis plan
Results
Individual participant data

Plain English summary of protocol

Not provided at time of registration

Contact information

Prof Marlene Sinclair
Scientific

Room 24L12, University of Ulster
Jordanstown
Belfast (Northern Ireland)
BT37 OQB
United Kingdom

Phone +44 (0)28 90 368118
Email m.sinclair1@ulster.ac.uk

Study information

Study designIntervention single-centred single-blind trial (women were blind to group, stickers indicated group to midwives). Prior to recruitment a randomised table was created
Primary study designInterventional
Secondary study designRandomised controlled trial
Study setting(s)Hospital
Study typeQuality of life
Participant information sheet Not available in web format, please use the contact details below to request a patient information sheet
Scientific titleSuccessful breastfeeding promotion: a motivational instructional model applied and tested
Study objectivesBreastfeeding initiation rates have increased over the last decade; however, breastfeeding duration rates have not (Infant Feeding Survey 2002). One fifth of women reportedly stop breastfeeding before leaving hospital. This study tested a motivational intervention delivered through routine midwife instruction with the intention of increasing women's motivation to sustain breastfeeding while receiving instruction from midwives.

The null hypothesis tested that there was no difference in the motivational outcomes of women who received the motivationally-enhanced version of midwife instruction and those who received current midwife instruction in accordance with best practice.
Ethics approval(s)Received from University of Ulster Research Ethical Committee in October 2004, transferred to Office for Research Ethics Committees Northern Ireland (ORECNI) in May 2006 (ref: 03/97).
Health condition(s) or problem(s) studiedBreastfeeding promotion
InterventionControl group:
The control group received breastfeeding instruction in step with the Baby Friendly Initiative and according to National Institute for Clinical Excellence (NICE) guidelines.

Intervention group:
The intervention group received a motivationally-enhanced version of the same instruction which was called 'Designer Breastfeeding'. As a result both groups received a two-hour antenatal infant feeding class, a breastfeeding book and midwife support for the first three postnatal weeks.
Intervention typeOther
Primary outcome measureUsing seven point Likert scales women's motivational profile was measured in relation to three motivational factors:
1. Total value placed on breastfeeding
2. Total perceived midwife support
3. Total expectancy for successful breastfeeding

The Breastfeeding Instructional Motivation Measurement Tool was developed specifically for this study. Using factor analysis (n = 199) the reliability coefficients for the three motivational factors were satisfactory (Cronbach Alpha .8622, .8751, .8549). Data were collected on discharge from hospital by structured interview.

Primary outcomes were measured on discharge from hospital.
Secondary outcome measures1. Breastfeeding behaviour was measured as a secondary outcome on discharge from hospital and at 3 weeks postnatal
2. Breastfeeding initiation was defined according to the Department of Health as giving one breastfeed or one episode of expressed breastmilk
3. Duration of breastfeeding was categorised in accordance with the Index of Breastfeeding Status (cited by Harmon-Jones, 2006), which classified breastfeeding on a scale in accordance with the amount of breastmilk the infant is receiving (1 = 100% breastmilk, 2 = more than 80% breastmilk and less than 20% other, 3 = 50 - 80% breastmilk, 4 = 50% breastmilk, 5 = 20 - 50% breastmilk, 6 = less than 20% breastmilk, 7 = 100% artificial milk).

Secondary outcomes were measured on discharge from hospital, and were repeated at 3 weeks postnatal (in the community and just prior to transfer of care to the health visiting services).
Overall study start date01/12/2005
Completion date01/10/2006

Eligibility

Participant type(s)Patient
Age groupAdult
SexFemale
Target number of participantsAssessed for eligibility (n = 234), excluded (n = 34), declined (n = 9), consented (n = 182), completed (n = 144)
Key inclusion criteria1. All consenting primgravida women (20 weeks gestation) who attended at the time of recruitment
2. Inclusion criteria included their intention to have their baby at the research hospital
3. No age limit was applied
Key exclusion criteria1. Incidents where a mother and baby were separated, for example when a baby was admitted to the neo-natal unit and did not receive routine instruction
2. Women who had already commenced the 'young mums' parentcraft program prior to 20 weeks gestation (19 years old or less)
3. Women who for ethical reasons were considered vulnerable, for example, women who neither spoke or understood English
4. Women who declined to participate
Date of first enrolment01/12/2005
Date of final enrolment01/10/2006

Locations

Countries of recruitment

  • United Kingdom

Study participating centre

Room 24L12, University of Ulster
Belfast (Northern Ireland)
BT37 OQB
United Kingdom

Sponsor information

University of Ulster (UK)
University/education

Shore Road
Jordanstown
Belfast (Northern Ireland)
BT37 OQB
Northern Ireland
United Kingdom

Phone +44 (0)8 700 400 700
Email online@ulster.ac.uk
Website http://www.ulster.ac.uk/
ROR logo "ROR" https://ror.org/01yp9g959

Funders

Funder type

Government

The Research and Development Office of Northern Ireland (UK)

No information available

Results and Publications

Intention to publish date
Individual participant data (IPD) Intention to shareNo
IPD sharing plan summaryNot provided at time of registration
Publication and dissemination planNot provided at time of registration
IPD sharing plan

Study outputs

Output type Details Date created Date added Peer reviewed? Patient-facing?
Results article results 31/12/2013 Yes No

Editorial Notes

19/05/2017: Publication reference added