Evaluation and comparison of the effectiveness of front-of-package labeling systems for pre-packaged and ultra-processed foods and non-alcoholic beverages in Panama

ISRCTN ISRCTN16951125
DOI https://doi.org/10.1186/ISRCTN16951125
Secondary identifying numbers PAHOERC.0380.03-PAN
Submission date
06/07/2023
Registration date
17/07/2023
Last edited
10/07/2023
Recruitment status
No longer recruiting
Overall study status
Completed
Condition category
Nutritional, Metabolic, Endocrine
Prospectively registered
Protocol
Statistical analysis plan
Results
Individual participant data
Record updated in last year

Plain English summary of protocol

Background and study aims
The study has been designed to understand how people perceive labels of food products. The aim of the study is to evaluate and compare the effectiveness of front-of-package nutritional labeling systems in changing the choice of consumers in Panama.

Who can participate?
Supermarket shoppers aged 18 years old or older who live in Panama and have no visual impairments

What does the study involve?
Participants will be shown a series of images of packaged food products and will be asked to answer a series of simple questions:
1. Which product would you buy?
2. Which is the product least harmful to health?
3. Is the content of any of the following nutrients in this product higher than recommended for a healthy diet? Sugar; Sodium; Total fat/fat; Saturated fat; Trans fat; None of the nutrients.
The survey will take about 15 minutes.

What are the possible benefits and risks of participating?
Participants will receive no direct benefit, but their participation may help us understand how people use food product labels when making decisions, which may result in benefits to the entire population. Participation does not involve any risk to participants.

Where is the study run from?
1. Fundación Movimiento de Alimentación Saludable (Panama)
2. Food and Agriculture Organization of the United Nations (Panama)
3. Pan American Health Organization (USA)

When is the study starting and how long is it expected to run for?
September 2021 to May 2022

Who is funding the study?
1. Food and Agriculture Organization of the United Nations (Panama)
2. Pan American Health Organization (USA)
3. Resolve to Save Lives (USA)

Who is the main contact?
Bethy Cecilia Cruzado Alva, asaludablepanama@gmail.com

Contact information

Dr Fabio Da Silva Gomes
Scientific

525 23rd St NW
Washington DC
20037
United States of America

ORCiD logoORCID ID 0000-0003-4997-4642
Phone +1 (0)2029743695
Email gomesfabio@paho.org

Study information

Study designSingle-centre single-blinded parallel randomized controlled trial
Primary study designInterventional
Secondary study designRandomised parallel trial
Study setting(s)Other
Study typePrevention
Participant information sheet Not available in web format, please use contact details to request a participant information sheet
Scientific titleEffects of front-of-package nutrition labelling systems on objective understanding and purchase intention of food and non-alcoholic drink products in Panama: a randomized controlled trial
Study objectivesThe front-of-package nutritional labeling systems tested have:
1. A different efficacy in improving consumers' ability to correctly identify products with excessive amounts of sugars, fats, and sodium
2. A different efficacy in improving consumers' ability to correctly identify the product option that is the least harmful to health
3. A different efficacy in improving consumers' purchase intention reducing the choice for products with an excessive content of nutrients associated with non-communicable diseases (i.e. sugars, fats, sodium)
Ethics approval(s)

1. Approved 01/02/2022, Pan American Health Organization Ethical Review Committee (PAHOERC) (525 23rd St NW, Washington DC, 20037, United States of America; +1 (0)2029743548; pahoerc@paho.org), ref: PAHOERC.0380.02

2. Approved 13/01/2022, Institutional Ethics Committee - Institute of Nutrition of Central America and Panama (INCAP; Comité Institucional de Ética - Instituto de Nutrición de Centro América y Panamá) (Calzada Roosevelt 6-25 zona 11, Guatemala, N/A, Guatemala; +502 (0)2315 7900; e-mail@incap.int), ref: CIE-REV 112/2021

Health condition(s) or problem(s) studiedFront-of-package nutrition labelling systems
InterventionAllocation is random at an equal rate (1/4) to four study groups (three experimental groups and the control group). The randomisation of the experimental conditions and groups was completed by adopting a Williams design to ensure the order of categories of products and the order of products within categories was random and balanced for all groups. This randomisation produced five random and balanced sequences of categories of products and products within categories used for each of the four groups, resulting in 20 possible combinations of groups and sequences (4×5), equally balanced and order within each group.

Participants in each group are exposed to either one of the experimental conditions or allocated to the control group. Participants in the experimental groups are shown two-dimensional (2D) images of 15 different mock-up products presented at random and balanced orders between and within categories of products. The mock-up products do not correspond to real commercial products available in the Panamanian market but have similar characteristics in terms of package and graphic design and nutritional composition. Four sets of mock-ups are used. Each set includes three products from each of five product categories of ultra-processed products commonly consumed (3×5=15 mock-up products). The product categories are breakfast cereal extrudates, flavoured milks, cookies, packaged white breads, and yoghurts. The same 15 mock-up products are used in each group; the only difference across groups is the front-of-package (FOP) labelling scheme they feature. Mock-ups shown to participants feature solely one of the following FOPL schemes tested, according to the group they are allocated to: black octagonal warning labels (OWL group), traffic-light labelling (TFL group), guideline daily amounts (GDA group), or no FOP label (control group).
Intervention typeOther
Primary outcome measureContribution of the different front-of-package labeling (FOPL) schemes to improve the decision of participants to buy the least harmful option more often, the selection of the least harmful option more often and the correct identification of sugars, sodium and/or saturated fats found to be in excess in the products more often, measured comparing correct responses of participants to the stimuli in different experimental/control groups, measured using responses obtained from respondents by the interviewers by means of the application of a structured questionnaire after they were shown two-dimensional images of mock-up products
Secondary outcome measuresContribution of sociodemographic variables, including gender, age and education level in explaining differences between the performance of the different front-of-package labeling schemes tested using responses obtained from respondents by the interviewers by means of the application of a structured questionnaire right after they were shown the mock-up products and answered the questions about them.
Overall study start date14/09/2021
Completion date19/05/2022

Eligibility

Participant type(s)Population
Age groupAdult
Lower age limit18 Years
SexBoth
Target number of participants1200
Total final enrolment1200
Key inclusion criteria1. Adult supermarket shoppers residing in Panama
2. Aged 18 years old or older
Key exclusion criteria1. Visually impaired people
2. Persons unable to give informed consent
3. People who deny being part of this study
4. People who do not meet the inclusion criteria
Date of first enrolment28/04/2022
Date of final enrolment19/05/2022

Locations

Countries of recruitment

  • Panama

Study participating centre

Fundación Movimiento de Alimentación Saludable
Ciudad de Panamá
Ciudad de Panamá
None available
Panama

Sponsor information

World Health Organization Regional Office for the Americas
Research organisation

C/o: Leendert Nederveen
525 23rd St NW
Washington
20037
United States of America

Phone +1 (202) 9743815
Email nedervelee@paho.org
Website http://www.paho.org/hq/
ROR logo "ROR" https://ror.org/008kev776
Food and Agriculture Organization of the United Nations
Other

Representación de la FAO en Panamá
Edificio 238, 3ª Planta, Ciudad del Saber, Clayton
Panama
None available
Panama

Phone +507 (0)301 0326
Email Israel.Rios@fao.org
Website https://www.fao.org/panama/fao-en-panama/en/
ROR logo "ROR" https://ror.org/00pe0tf51

Funders

Funder type

Other

Food and Agriculture Organization of the United Nations

No information available

Pan American Health Organization
Private sector organisation / International organizations
Alternative name(s)
Organización Panamericana de la Salud, PAHO
Location
United States of America
Resolve to Save Lives

No information available

Results and Publications

Intention to publish date01/12/2023
Individual participant data (IPD) Intention to shareNo
IPD sharing plan summaryNot expected to be made available
Publication and dissemination planPlanned publication in a high-impact peer-reviewed journal.
IPD sharing planIndividual participant data will not be made available due to confidentiality.

Editorial Notes

10/07/2023: Trial's existence confirmed by the Institutional Ethics Committee - Institute of Nutrition of Central America and Panama (INCAP).