To what extent can the effects of increasing healthier food availability on food selection be explained by individual food preferences?

ISRCTN ISRCTN27598623
DOI https://doi.org/10.1186/ISRCTN27598623
Secondary identifying numbers RG77630
Submission date
22/11/2019
Registration date
03/12/2019
Last edited
27/10/2022
Recruitment status
No longer recruiting
Overall study status
Completed
Condition category
Nutritional, Metabolic, Endocrine
Prospectively registered
Protocol
Statistical analysis plan
Results
Individual participant data

Plain English summary of protocol

Background and study aims
Increasing the availability of healthier or more plant-based foods increases their selection. One possible mechanism that might underlie these effects is individuals’ prior preferences, whereby selections reflect individuals’ most-preferred option from the available range. The aim of the study is to investigate the role of prior preferences in the effectiveness of availability interventions.

Who can participate?
Adults over the age of 18 with no dietary restrictions

What does the study involve?
The study will be conducted online. First, the study will establish each participant’s baseline relative preferences between all the food options used in the study. To do so, participants are asked to choose which option they would prefer to eat right now from pairs of food options. These pairs represent every possible pairing of food options used in the study. This allows each food option to subsequently be ranked in terms of each participant’s preferences. Participants are then shown four images, with four options displayed in each, and asked to again select the option they would most like to eat right now. These images will show either predominantly-less-healthy branded snacks, predominantly-healthier branded snacks, predominantly-less-healthy unbranded main meals, or predominantly-healthier unbranded main meals. Each predominantly-less-healthy set will contain three options defined as less-healthy and one healthier option; vice versa for the predominantly-healthier sets. Participants will see each of these four images in a random order. The data from the study will be used to assess the extent to which increasing the availability of healthier options alters the healthiness of participants’ most-preferred option and the extent to which the option selected by participants corresponds to their most-preferred option.

What are the possible benefits and risks of participating?
Participants will be paid standard market research panel rates for participating in this study. There are no known risks of participating in the study.

Where is the study run from?
Behaviour and Health Research Unit, University of Cambridge (UK)

When is the study starting and how long is it expected to run for?
October 2019 to July 2020

Who is funding the study?
Wellcome Trust (UK)

Who is the main contact?
Dr Rachel Pechey, rachel.pechey@phc.ox.ac.uk
(updated 07/01/2021, previously: rachel.pechey@medschl.cam.ac.uk)

Contact information

Dr Rachel Pechey
Scientific

Nuffield Department of Primary Care Health Sciences
University of Oxford
Radcliffe Primary Care Building
Radcliffe Observatory Quarter
Woodstock Rd
Oxford
OX22 6GG
United Kingdom

ORCiD logoORCID ID 0000-0002-6558-388X
Email rachel.pechey@phc.ox.ac.uk

Study information

Study design2x2 within-subjects randomized crossover study
Primary study designInterventional
Secondary study designRandomised cross over trial
Study setting(s)Internet/virtual
Study typeOther
Participant information sheet Not available in web format, please use the contact details to request a patient information sheet.
Scientific titleIncreasing the relative availability of healthier vs. less healthy food: Can impact be explained in terms of prior preferences?
Study objectives1. Reducing less healthy options and increasing healthier options increases the likelihood of participants’ most-preferred option being a healthier option
1.1. Reducing less healthy options and increasing healthier options increases the likelihood of participants’ most-preferred option being a healthier option to a greater extent for those with higher education (vs. lower education)
2. Participants’ most-preferred option within the offered range of products will often, but not always, correspond to the option that participants select
2.1. Participants’ most-preferred option within the offered range of products is more likely to correspond to the option that participants select when the option selected is less healthy (vs. healthier)
2.2. Participants’ most-preferred option within the offered range of products is more likely to correspond to the option that participants select when the options offered are branded snacks (vs. unbranded main meals)
Ethics approval(s)Approved 05/11/2019, Cambridge Psychology Research Ethics Committee (School of the Biological Sciences, University of Cambridge, 17 Mill Lane, Cambridge CB2 1RX; +44 (0)1223 766894; Cheryl.Torbett@admin.cam.ac.uk), ref: PRE.2019.087
Health condition(s) or problem(s) studiedUnhealthy diet
InterventionParticipants are randomly allocated to the order in which they complete four conditions as part of the online study. The four conditions will vary in terms of the mix of healthier and less healthy foods offered and the type of food offered:
Condition 1: Selection contains 1 healthier and 3 less healthy branded snacks.
Condition 2: Selection contains 3 healthier and 1 less healthy branded snacks.
Condition 3: Selection contains 1 healthier and 3 less healthy unbranded main meals.
Condition 4: Selection contains 3 healthier and 1 less healthy unbranded main meals.

Participants will be shown an image of a set of options representing each condition, in a random order. For each image, participants will be asked to select which option they would prefer to eat right now.

The food options assigned to each condition will be randomly selected from a pool of available healthier vs. less-healthy options. The position of selected food options in each image will also be randomised. Randomisation will be performed by the Qualtrics survey platform.
Intervention typeBehavioural
Primary outcome measure1. Healthiness (healthier vs. less-healthy) of participants’ most-preferred option (measured via rankings determined from selections between each possible item pair in the first part of the study) in each of the four conditions in the online selection task
2. Correspondence between participants’ selections in each of the four conditions in the online selection task and their most-preferred options (measured via rankings determined from selections between each possible item pair in the first part of the study)
Secondary outcome measuresSelection of a healthier (vs. less healthy) food option in the online selection task for each of the four conditions
Overall study start date01/10/2019
Completion date31/01/2020

Eligibility

Participant type(s)Healthy volunteer
Age groupAdult
Lower age limit18 Years
SexBoth
Target number of participants1,950
Total final enrolment1976
Key inclusion criteria1. Adults aged over 18 years
2. Participants currently residing within the UK
Key exclusion criteriaDietary restrictions
Date of first enrolment09/12/2019
Date of final enrolment20/12/2019

Locations

Countries of recruitment

  • England
  • United Kingdom

Study participating centre

Behaviour and Health Research Unit
University of Cambridge
Institute of Public Health
Forvie Site, Robinson Way
Cambridge
CB2 0SR
United Kingdom

Sponsor information

University of Cambridge
University/education

Greenwich House
Madingley Rd
Cambridge
CB3 0TX
England
United Kingdom

Phone 01223333543
Email Research_Governance@medschl.cam.ac.uk
ROR logo "ROR" https://ror.org/013meh722

Funders

Funder type

Research organisation

Wellcome Trust
Private sector organisation / International organizations
Location
United Kingdom

Results and Publications

Intention to publish date31/07/2020
Individual participant data (IPD) Intention to shareNo
IPD sharing plan summaryData sharing statement to be made available at a later date
Publication and dissemination plan1. Planned submission of the main results of this study for publication in a peer-reviewed journal
2. Dissemination of the results to the public, policy makers and other researchers through targeted social media
IPD sharing planThe data sharing plans for the current study are unknown and will be made available at a later date.

Study outputs

Output type Details Date created Date added Peer reviewed? Patient-facing?
Results article 30/04/2022 27/10/2022 Yes No

Editorial Notes

27/10/2022: Publication reference added.
07/01/2021: The following changes were made to the trial record:
1. The total final enrolment was added.
2. The contact details were updated.
3. The plain English summary was updated to reflect these changes.
25/11/2019: Trial's existence confirmed by the University of Cambridge Psychology Research Ethics Committee.