ISRCTN ISRCTN42922680
DOI https://doi.org/10.1186/ISRCTN42922680
Protocol serial number MRC ref: G0701864
Sponsor Medical Research Council (MRC) - National Prevention Research Initiative (NPRI) (UK)
Funder Medical Research Council (MRC) - National Prevention Research Initiative (NPRI) (UK) (ref: G0701864)
Submission date
22/01/2009
Registration date
27/02/2009
Last edited
21/02/2012
Recruitment status
No longer recruiting
Overall study status
Completed
Condition category
Nutritional, Metabolic, Endocrine
Prospectively registered
Protocol
Statistical analysis plan
Results
Individual participant data

Plain English summary of protocol

Not provided at time of registration

Contact information

Dr Lucy Cooke
Scientific

Health Behaviour Research Centre
University College London (UCL)
Brook House
2-16 Torrington Place
London
WC1E 7HN
United Kingdom

Phone +44 (0)20 7679 0976
Email lucy.cooke@ucl.ac.uk

Study information

Primary study designInterventional
Study designRandomised controlled multi-centre trial
Secondary study designRandomised controlled trial
Study type Participant information sheet
Scientific titleThe influence of incentives on children's consumption of vegetables: a randomised controlled multi-centre trial
Study objectives1. In children, are verbal rewards more effective than tangible rewards for increasing consumption of a target food, and for persistent changes in liking?
2. To what extent are the known benefits of ‘mere exposure’ dependent on verbal rewards?
Ethics approval(s)University College London (UCL) Research Ethics Committee, approved on 28/11/2008 (ref: 1715/001)
Health condition(s) or problem(s) studiedChildren's nutrition
InterventionClasses will be randomly assigned to one of four experimental conditions. All children will participate in a pre-intervention taste test at which a target vegetable will be identified for each child.

Four conditions are:
Control: The children will not be required to taste their target vegetable during the training stage, with no testing taking place between pre and post tests.

No reward (exposure) condition: The children will be asked to taste their target vegetable once daily for 13 school days. These tasting sessions will not be rewarded.

Immediate tangible reward condition: The children will be asked to taste their target vegetable once daily for 13 school days. This group will immediately receive a tangible reward (one sticker of their choice) for tasting their target vegetable.

Immediate verbal reward condition: The children will be asked to taste their target vegetable once daily for 13 school days. This group will immediately be praised for tasting their target vegetable.
Intervention typeOther
Primary outcome measure(s)

The following will be assessed at a post-intervention taste test and 1 and 3 months post-intervention:
1. Children's liking (faces scale: "Yucky" = 1, "OK" = 2, "Yummy" = 3)
2. Ranking: Forced choice ranking of target vegetable from 1 (most liked) to 6 (least liked)
3. Consumption (g) of a target vegetable

Key secondary outcome measure(s)

Liking and frequency of consumption of a range of vegetables as reported by a parent using food frequency and food preference questionnaires at baseline and both follow-ups (1 month and 3 months post-intervention).

Completion date15/09/2009

Eligibility

Participant type(s)Patient
Age groupChild
SexAll
Target sample size at registration448
Key inclusion criteriaChildren (both males and females) in Reception and Year 1 classes in primary schools
Key exclusion criteriaSignificant learning difficulties or insufficient command on English language to participate in tasting sessions.
Date of first enrolment01/11/2008
Date of final enrolment15/09/2009

Locations

Countries of recruitment

  • United Kingdom
  • England

Study participating centre

Health Behaviour Research Centre
London
WC1E 7HN
United Kingdom

Results and Publications

Individual participant data (IPD) Intention to shareNo
IPD sharing plan summaryNot provided at time of registration
IPD sharing plan

Study outputs

Output type Details Date created Date added Peer reviewed? Patient-facing?
Results article results 01/01/2012 Yes No
Participant information sheet Participant information sheet 11/11/2025 11/11/2025 No Yes