Video edutainment at the doorstep: impact on maternal and infant outcomes in Toro local authority in Bauchi state, Nigeria

ISRCTN ISRCTN82954580
DOI https://doi.org/10.1186/ISRCTN82954580
Protocol serial number 108039-001 and 108039-002
Sponsor McGill University
Funders International Development Research Centre, Canadian Institutes of Health Research
Submission date
06/08/2017
Registration date
11/08/2017
Last edited
10/09/2025
Recruitment status
No longer recruiting
Overall study status
Completed
Condition category
Other
Prospectively registered
Protocol
Statistical analysis plan
Results
Individual participant data

Plain English summary of protocol

Background and study aims
Pregnant women attend health facilities to receive conventional antenatal care, but women at highest risk of morbidity (illness) and mortality (death) are least able to attend. Typically, they are socially isolated, overworked, poor, subject to gender violence and poorly educated. Nigeria has one of the highest rates of maternal mortality in the world, estimated as 576 deaths per 100,000 live births nationally and higher in Bauchi state. The Nigerian government has identified maternal mortality as a priority issue. Previous work in Bauchi state found four key links with negative outcomes of pregnancy: domestic violence, heavy work, lack of knowledge of danger signs, and lack of spousal communication about pregnancy. This study aims to answer the following questions:
1. Are universal home visits to pregnant women feasible and acceptable in northern Nigeria and what is their impact on pregnancy outcomes for mothers and babies?
2. How does adding video edutainment affect the feasibility and impact on pregnancy outcomes for mother and child?
3. In what way do home visits have an impact on pregnancy outcomes?

Who can participate?
Women of childbearing age (aged 14-49) living in six wards of Toro Local Government Authority (LGA) who are pregnant or who become pregnant during the study

What does the study involve?
The study tests the impact on mothers’ health of visiting all pregnant women every two months during their pregnancy and after delivery. In the visits, the female visitors ask them some questions about their health and discuss with them evidence about some problems that affect the outcome of pregnancy, and that can be tackled within the household: domestic violence, heavy work during pregnancy, lack of knowledge about danger signs of pregnancy, and lack of communication about pregnancy between women and their partners. Male workers visit the partners of the pregnant women to have the same discussions. The home visitors advise women with danger signs in their pregnancy to visit a health facility and provide a referral note for them. In half of the wards, the home visitors also show video clips to help the discussions about the problems that affect pregnancy outcomes. By the end of the study, all six wards have home visits in place. During the study, wards with home visits in place are compared with wards with home visits not yet in place. This includes comparing the number of deaths of mothers in visited and unvisited wards.

What are the possible benefits and risks of participating?
The intention of the home visits is to improve the health of pregnant women and their unborn children. The potential benefit of participating is a healthier pregnancy and a healthier baby. No risks are anticipated.

Where is the study run from?
Researchers from the department of Family Medicine at McGill University, Montreal, Canada, working in collaboration with staff of the Federation of Muslim Women Association of Nigeria (FOMWAN) in Bauchi, together with the Primary Health Care Development Agency (PHCDA) of the Ministry of Health, Bauchi State, Nigeria

When is the study starting and how long is it expected to run for?
August 2015 to May 2020

Who is funding the study?
The study is supported under the IMCHA programme (Innovating for Maternal and Child Health in Africa) with funding from the International Development Research Centre (IDRC) in Canada, Canadian Institutes for Health Research (CIHR) and Global Affairs Canada (GAC)

Who is the main contact?
Dr Anne Cockcroft

Contact information

Dr Anne Cockcroft
Scientific

Department of Family Medicine
McGill University
5858 Côte-des-Neiges
Suite 300
Montreal
H3Z 1Z1
Canada

Study information

Primary study designInterventional
Study designCluster randomised controlled trial in stepped wedge design
Secondary study designCluster randomised trial
Study type Participant information sheet
Scientific titleVideo edutainment at the doorstep: impact on maternal and infant outcomes in Toro local authority in Bauchi state, Nigeria: a stepped wedge cluster randomised controlled trial
Study objectives1. Are universal home visits feasible, acceptable and appropriate in areas of northern Nigeria other than Giade?
2. How does adding evidence-based video edutainment affect the feasibility, impact on maternal/infant outcomes, and cost of universal home visits?
3. What is the mechanism of impact of home visits on maternal outcomes?
Ethics approval(s)1. Government of Bauchi State, Ministry of Health, 12/05/2015, ref: NREC/12/05/2015/12
2. McGill University, Faculty of Medicine IRB, 23/06/2015, ref: A06-B35-15A
Health condition(s) or problem(s) studiedMaternal and infant morbidity and mortailty
InterventionSix wards in Toro Local Government Authority (LGA) in Bauchi State, Nigeria, are randomly allocated (allocation by statistician outside the local study team) to three waves of two wards. The study uses central, computer based randomisation by an epidemiologist not associated with the fieldwork. The randomisation is of whole districts, into intervention waves of 5 districts each, rather than randomisation of individuals. The duration of the intervention is three years. At this point, the primary and secondary outcomes will be measured in the five first wave (intervention) districts and in the five second wave districts, serving as the controls for the first wave districts.

The “treatment” is a package of structural interventions implemented in the five districts allocated to the first wave. The study tests the impact on mothers’ health of visiting all pregnant women every two months during their pregnancy and after delivery. In the visits, the female visitors ask them some questions about their health and discuss with them evidence about some problems that affect the outcome of pregnancy, and that can be tackled within the household: domestic violence, heavy work during pregnancy, lack of knowledge about danger signs of pregnancy, and lack of communication about pregnancy between women and their partners. Male workers visit the partners of the pregnant women to have the same discussions. The home visitors advise women with danger signs in their pregnancy to visit a health facility and provide a referral note for them. In half of the wards, the home visitors also show video clips to help the discussions about the problems that affect pregnancy outcomes.
Intervention typeBehavioural
Primary outcome measure(s)

Measured using a household cluster survey after 3 years:
1. Maternal morbidity
2. Maternal mortality
3. Infant morbidity

Key secondary outcome measure(s)

1. Items in the CASCADA model of Conscious knowledge, Attitudes, Subjective norms, intention to Change, Agency, Discussion and Action, measured using a questionnaire administered in the household survey after 3 years
2. Feasibiity and acceptability of the home visits, assessed using household cluster survey after 3 years

Completion date23/05/2020

Eligibility

Participant type(s)Other
Age groupAdult
SexAll
Target sample size at registration18000
Total final enrolment26413
Key inclusion criteria1. All women of childbearing age living in the trial intervention wards
2. Women in the above category who become pregnant are registered and visited 2-monthly during pregnancy and after delivery
3. Spouses of the pregnant women are also visited
Key exclusion criteriaSevere mental health problems making the person unable to give informed consent to participate and unable to respond to the administered questionnaire
Date of first enrolment01/03/2016
Date of final enrolment31/12/2019

Locations

Countries of recruitment

  • Nigeria

Study participating centre

Bauchi State Ministry of Health, Primary Health Care Development Agency
Bauchi
PMB 065, Bauchi
Nigeria

Results and Publications

Individual participant data (IPD) Intention to shareNo
IPD sharing plan summaryNot expected to be made available
IPD sharing planThe datasets generated during the study are not expected to be made available because the researchers did not seek agreement of the participants to make their data generally available for analysis by third parties.

Study outputs

Output type Details Date created Date added Peer reviewed? Patient-facing?
Results article 01/02/2021 04/06/2021 Yes No
Results article impact of home visits on male spouses 05/02/2022 10/02/2022 Yes No
Results article Impact of universal home visits on child health 12/10/2021 20/09/2023 Yes No
Results article added value for these outcomes of including video edutainment in the visits 13/02/2024 10/09/2025 Yes No
Protocol article protocol 03/07/2018 Yes No
Interim results article interim results 08/02/2019 09/04/2019 Yes No
Participant information sheet Participant information sheet 11/11/2025 11/11/2025 No Yes

Editorial Notes

10/09/2025: Publication reference added.
20/09/2023: Publication reference added.
10/02/2022: Publication reference added.
04/06/2021: The following changes have been made:
1. Publication reference added.
2. The intention to publish date has been changed from 31/12/2020 to 09/04/2019.
3. The publication and dissemination plan has been updated.
16/01/2020: The total final enrolment number has been added.
10/12/2019: The following changes have been made:
1. The recruitment end date has been changed from 30/11/2019 to 31/12/2019.
2. The intention to publish date has been changed from 31/12/2019 to 31/12/2020.
3. Corrected error in the publication stage.
10/04/2019: IPD sharing statement added.
09/04/2019: The following changes were made to the trial record:
1. The recruitment end date was changed from 01/03/2019 to 30/11/2019.
2. The overall trial end date was changed from 23/02/2020 to 23/05/2020.
3. Publication and dissemination plan updated.
4. Publication reference added.
05/07/2018: Publication reference added.