Health warning labels on alcoholic beverages: a study in Mexican adolescents and young adults

ISRCTN ISRCTN10494244
DOI https://doi.org/10.1186/ISRCTN10494244
Secondary identifying numbers FWA 00031322
Submission date
29/12/2022
Registration date
03/01/2023
Last edited
16/06/2023
Recruitment status
No longer recruiting
Overall study status
Completed
Condition category
Other
Prospectively registered
Protocol
Statistical analysis plan
Results
Individual participant data

Plain English summary of protocol

Background and study aims.
Although alcohol consumption is a risk factor for multiple health conditions, there is low awareness of such risks. Evidence from randomized trials – mainly online studies from the United Kingdom, Australia, and Canada – shows that visible and up-to-date health warning labels on alcoholic beverages could prevent and control alcohol use. However, evidence from other contexts is lacking, particularly in populations where sociodemographic and cultural characteristics could modify the impact of warnings on alcohol use. This study aims to evaluate the deterrence capacity of warning labels in the selection of alcoholic beverages in adolescents and young adults in Mexico.

Who can participate?
Adolescents and young adults aged 18-30 years living in any of the states selected of nine regions in Mexico (Durango, Baja California Sur, Tamaulipas, Zacatecas, Morelos, Estado de México, Guanajuato, Ciudad de México, Veracruz, Guerrero, or Yucatán). Adolescents and young adults should be studying at a public or private school of upper-middle or higher level and have access to a smart mobile device or a computer with an internet connection.

What does the study involve?
The study consists of an anonymous online questionnaire with an average duration of 5 minutes. The first section contains the informed consent that the Ethics Committee approved. Individuals who consent proceed to the next stage of the survey, verifying that they are over 18 years of age. If they meet the selection criteria, they are asked basic sociodemographic questions (for example, gender, educational level, number of household members, and number of sleeping rooms). Then, participants are randomly presented with an image of an alcoholic beverage and a series of questions related to the image. Finally, the frequency of alcohol consumption is asked. The participants have the right not to answer questions they do not want and can stop the survey at any time.

What are the possible benefits and risks of participating?
Participants do not have any benefit at an individual level. However, it is expected that the overall results obtained will allow the discussion of the potential use of health warning labels on alcoholic beverages as an additional structural measure to prevent and reduce alcohol consumption in the population.
The online questionnaire includes questions about the frequency of alcohol consumption that can make the participant uncomfortable. Moreover, these questions could raise awareness among the participants about their alcohol consumption habits. Therefore, at the end of the questionnaire, information is provided on where the participants can receive help for alcohol consumption. Likewise, the participants who randomly receive the image of a beer can with warning legends could perceive the risk that the consumption of alcoholic beverages may have on their health. Since the exposure to the image is only once and for a short period (maximum 10 minutes), the potential perception of risk is expected to be in the short term.
Finally, this study implies a time load for the respondent that is considered brief, on average, 5 minutes. In conclusion, minimal risks are expected from this study.

Where is the study run from?
The National Institute of Public Health (Mexico)

When is the study starting and how long is it expected to run for?
March 2021 to January 2022

Who is funding the study?
The Pan American Health Organization

Who is the main contact?
Nancy López Olmedo
nancy.lopez@insp.mx

Contact information

Dr Nancy López-Olmedo
Principal Investigator

Av Universidad 655, Col. Santa Maria Ahuacatitlán
Cuernavaca, Morelos
62100
Mexico

ORCiD logoORCID ID 0000-0002-7528-0954
Phone +52 (0)5580124782
Email nancy.lopez@insp.mx
Dr Nancy López-Olmedo
Scientific

Av Universidad 655, Col. Santa Maria Ahuacatitlán
Cuernavaca, Morelos
61200
Mexico

Phone +52 (0)5580124782
Email nancy.lopez@insp.mx
Dr Nancy López-Olmedo
Public

Av Universidad 655, Col. Santa Maria Ahuacatitlán
Cuernavaca, Morelos
61200
Mexico

Phone +52 (0)5580124782
Email nancy.lopez@insp.mx

Study information

Study designSingle-center double-blinded pilot randomized experiment
Primary study designInterventional
Secondary study designRandomised parallel trial
Study setting(s)Internet/virtual
Study typePrevention
Participant information sheet 42964_PIS.pdf
Scientific titleEvaluation of the deterrent capacity of warning labels in the selection of alcoholic beverages in Mexican adolescents and young adults
Study acronymHWL-alcohol
Study objectives1. More participants in the intervention groups (that observed images of a can of beer with a health warning label) think about the health risks of drinking beer than the control group
2. Fewer participants in the intervention groups have the intention to purchase or consume the can of beer presented than in the control group.
Ethics approval(s)Approved 05/11/2021, Consorcio de Investigación en Salud (Health Research Consortium) Research Ethics Committee (Dwight Morrow #8, Int. 7-A, Centro, 62000, Cuernavaca, Morelos México; +52 (0)777 372 2241; comite.etica@cisidat.org.mx), ref: FWA 00031322
Health condition(s) or problem(s) studiedPerceived risk and intention to change the consumption of alcohol among Mexican students aged 18-30 years
InterventionThe study includes three arms: 1) control, 2) health warning label in red (HWL red), and 3) health warning label in yellow (HWL yellow), where participants are allocated through simple randomization. In the control group, participants are shown an image of the front of a conventional can of beer (355 ml), where warning labels are not visible. In the intervention groups, pictograms and legends are located at the top, covering one-third of the front of the package as proposed by WHO Europe. In the HWL red group, the legends are presented in red font with white background, also proposed by WHO Europe, while the HWL yellow uses a black font with a yellow background, similar to the warning labels on cigarette packages in Mexico.
Intervention typeBehavioural
Primary outcome measurePerceived risk and intention to change the consumption of the can of beer presented are measured at a single timepoint using the following questions: 1) Did you think about the health risks involved in drinking it?; 2) How likely are you to buy it?; 3) How likely are you to consume it?
Secondary outcome measures1. Product attractiveness measured using the question "How attractive do you find the product shown?" at a single timepoint
2. Visual avoidance measured using the question "Looking at the image shown, did you avoid seeing the label?" at a single timepoint. “Label” referred to the brand in the control group and the health warning label in the intervention groups.
Overall study start date01/03/2021
Completion date17/01/2022

Eligibility

Participant type(s)Other
Age groupAdult
Lower age limit18 Years
SexBoth
Target number of participants1,680 (560 for each arm)
Total final enrolment628
Key inclusion criteria1. Mexican men and women between 18 to 30 years old
2. Studying at public and private schools of upper-middle and higher level
3. Have access to a smart mobile device or a computer with an internet connection
Key exclusion criteria1. Participants that report not having consumed beer in the last 12 months. This exclusion criterion is considered since the image used for the study is a beer can, the most consumed alcoholic beverage in Mexico.
2. Women pregnant or breastfeeding because they could have changed their alcohol intake patterns
Date of first enrolment09/11/2021
Date of final enrolment09/12/2021

Locations

Countries of recruitment

  • Mexico

Study participating centre

Instituto Nacional de Salud Pública
Universidad 655, Col. Santa Maria Ahuacatitlan
Cuernavaca, Morelos
62100
Mexico

Sponsor information

Pan American Health Organization - Mexico
Research organisation

Montes Urales No. 440, Piso 2, Col. Lomas de Chapultepec, Alc. Miguel Hidalgo
Mexico City
11000
Mexico

Phone +52 (0)5559800880
Email martineels@paho.org
Website https://www.paho.org/es/mexico

Funders

Funder type

Research organisation

Pan American Health Organization
Private sector organisation / International organizations
Alternative name(s)
Organización Panamericana de la Salud, PAHO
Location
United States of America

Results and Publications

Intention to publish date01/07/2023
Individual participant data (IPD) Intention to shareNo
IPD sharing plan summaryNot expected to be made available
Publication and dissemination planCurrent publication and dissemination plan as of 12/06/2023:
The manuscript with study results has been accepted to be published in a peer-reviewed journal.

Previous publication and dissemination plan:
The main results are expected to be submitted to a peer-reviewed journal in early 2023.
IPD sharing planParticipant-level data will not be available due to a lack of ethical approval for a data-sharing policy.

Study outputs

Output type Details Date created Date added Peer reviewed? Patient-facing?
Participant information sheet 03/01/2023 No Yes
Protocol file 03/01/2023 No No
Results article results 15/06/2023 16/06/2023 Yes No

Additional files

42964_PROTOCOL.pdf
42964_PIS.pdf

Editorial Notes

16/06/2023: Publication reference added.
12/06/2023: The publication and dissemination plan was updated. The intention to publish date was changed from 01/06/2023 to 01/07/2023.
03/01/2023: Trial's existence confirmed by the Consorcio de Investigación en Salud (Health Research Consortium) Research Ethics Committee.