Fresh Street Food and Health pilot study: A trial to evaluate the impact of a subsidy for fresh fruit and vegetables on a range of interconnected challenges for UK public health nutrition in areas of high deprivation and low fruit and vegetable consumption

ISRCTN ISRCTN14849428
DOI https://doi.org/10.1186/ISRCTN14849428
IRAS number 287024
Secondary identifying numbers IRAS 287024
Submission date
25/09/2020
Registration date
06/10/2021
Last edited
28/02/2025
Recruitment status
No longer recruiting
Overall study status
Completed
Condition category
Nutritional, Metabolic, Endocrine
Prospectively registered
Protocol
Statistical analysis plan
Results
Individual participant data

Plain English summary of protocol

Background and study aims
Many communities in the UK are unable to afford, or access, all the food needed to make up a healthy diet. Despite national healthy eating information campaigns (e.g. 5-A-Day), and support for families on low incomes (Healthy Start), only one in five people eat the recommended 5 daily portions of fresh fruit and vegetables.
Researchers want to test a new approach (Fresh Street) to help improve diet and health. The Fresh Street scheme provides vouchers for fresh fruit and vegetables to households. Vouchers worth £5 are delivered to households every week, along with vegetable-based recipes, brief nutritional information, and healthy eating advice. Unique features of the scheme are that vouchers are offered to households (not individuals), all households are eligible (regardless of size or income), vouchers can only be used with local independent fresh fruit and vegetable sellers (not supermarkets), and households are encouraged to share vouchers if they wish.
This approach was developed with residents in Barnsley, an area of high deprivation in the north of England. The scheme was then tested in four streets (95 households) for a year to see if it was deliverable and acceptable. The scheme was popular with most (84%) of all eligible households joining the scheme. Most householders reported that the scheme helped them buy and eat more fruit and vegetables and most (89%) of all of the vouchers being used. Many described how it prompted them to think about eating healthily. People frequently talked about their health, and some reported that they had lost weight since joining the scheme. Local fruit and veg shops and stalls reported new customers and that existing customers were buying more.
The aim of this study is to test the effectiveness of this ‘place-based’ voucher approach on improving local food choices, diet, health and the wider environment.

Who can participate?
Areas of deprivation where diets are low in fresh fruit and veg

What does the study involve?
In the first year of the study the researchers will work closely with local residents, fruit and veg vendors, councillors, authorities and organisations to ensure that the scheme fits well with local priorities and resources (e.g. cook and grow schemes).
Before they start the scheme the researchers will test the methods they want to use to assess the scheme - short questionnaires and conversations (both online and door-step) in order to make sure that the methods they use are acceptable to householders. Throughout the study the researchers will carefully listen to householder’s stories and experiences of the scheme and ask them to help make sense of these experiences. They will also talk to local fruit and veg vendors and other local key people involved in health and food. They will also obtain anonymised level health data on GP and hospital visits for each area to see if the scheme has an effect on NHS healthcare use. They will test the scheme for two years in 34 streets (selected at random) and compare what happens in 34 similar streets without the scheme.

What are the possible benefits and risks of participating?
This study will help the researchers to understand the effect of the scheme on the diet and health of households (including families with children) and communities (streets). Throughout the study and after, they will share the knowledge gained with local people and the wider research community.

Where is the study run from?
The study is being run from Queen Mary University of London with the support of Grounded Research - the Community Research Hub in Doncaster.

When is the study starting and how long is it expected to run for?
October 2020 to October 2021

Who is funding the study
National Institute for Health Research (NIHR) (UK)

Who is the main contact
Dr Clare Relton
c.relton@qmul.ac.uk

Study website

Contact information

Dr Clare Relton
Scientific

58 Turner Street
London
E1 2AB
United Kingdom

ORCiD logoORCID ID 0000-0001-8530-5011
Phone +44 (0)207 882 6696
Email c.relton@qmul.ac.uk

Study information

Study designCluster randomized controlled trial with a parallel process evaluation
Primary study designInterventional
Secondary study designCluster randomised trial
Study setting(s)Community
Study typeQuality of life
Participant information sheet 38807_PIS_Control Process Evaluation Interview_v2.0_23Aug2021.pdf
Scientific titleFresh Street: a cluster randomised controlled trial of the benefits of a place-based, household-level subsidy for fresh fruit and vegetables on diet, health and the wider environment
Study acronymFresh Street
Study objectivesDifferent components of the Fresh Street intervention will provide the conditions required to increase fruit and vegetable consumption and improve diet quality.
Ethics approval(s)Approved 03/09/2021, Queen Mary University of London Ethics of Research Committee (Research Ethics Facilitators, Room W117, Queen’s Building, Queen Mary University of London, Mile End Road, London E1 4NS; +44 (0)20 7882 7915 / 6947; research-ethics@qmul.ac.uk), ref: QMERC20.004
Health condition(s) or problem(s) studiedDiet quality and health
InterventionEligible streets will be randomised to either the intervention or control arm. The allocation ratio will be 1:1. Stratified (by site) permuted blocked randomisation with block sizes of m=6 and 4 will be used to ensure a similar number of clusters within each arm. The randomisation will be carried out remotely by the PCTU.

‘Fresh Street’ is an innovative multi-component intervention, which combines supplier-specific vouchers for fresh fruit and vegetables (FV) with a range of diet and health information offered to all households in a geographical area regardless of type, size, or income. Households in the intervention arm will receive £5 worth of Fresh Street branded paper vouchers redeemable with local independent FV retailers (not supermarkets), a healthy and seasonal vegetable-based recipe, and nutrition and health/diet related information on a weekly basis over 6 months. In this intervention:
1. Vouchers are offered to households (not individuals)
2. All households are eligible, regardless of size, type, or income
3. Vouchers are redeemable only with local independent fruit and vegetable (FV) retailers (not supermarkets)
4. Households are encouraged to share vouchers

Households in the control arm will continue to purchase and consume FV as usual over the 6 month period.

In the first year of the study, the researchers will work closely with local residents, fruit and veg vendors, councillors, authorities and organisations to ensure that the scheme fits well with local priorities and resources (e.g. cook and grow schemes).

Before they start the scheme the researchers will test the methods they want to use to assess the scheme - short questionnaires and conversations (both online and door-step) in order to make sure that the methods they use are acceptable to householders. Throughout the study, the researchers will carefully listen to householder’s stories and experiences of the scheme and ask them to help make sense of these experiences. They will also talk to local fruit and veg vendors and other local key people involved in health and food. They will also obtain anonymised level health data on GP and hospital visits for each area to see if the scheme has an effect on NHS healthcare use. They will test the scheme for two years in 34 streets (selected at random) and compare what happens in 34 similar streets without the scheme.

Participating households will be followed up after 4-6 months for the pilot study, and if progression criteria are met and the study progresses to the main trial, participating households will be followed up again after 1 and 2 years
Intervention typeOther
Primary outcome measurePortions of fruit and vegetables (FV) eaten in the previous day measured using Active Lives Survey questions at baseline and 4-6 months for the pilot study, and at 1 year and 2 years if progression criteria are met and the study progresses to the main trial
Secondary outcome measuresThe following will be measured at baseline and 4-6 months for the pilot study, and at further time points if progression criteria are met and the study progresses to the main trial:
1. Diet Quality measured using the Diet Quality Questionnaire (DQQ)
2. Food Insecurity measured using the Food Insecurity Experience Scale (FIES)
3. Long term health conditions measured using Questions from the Yorkshire Health Study (YHS) Health Questionnaire
Overall study start date31/07/2020
Completion date31/12/2023

Eligibility

Participant type(s)Other
Age groupAll
SexBoth
Target number of participantsTarget number of clusters is 68
Total final enrolment18
Key inclusion criteriaAreas with a high deprivation index (IMD quintiles 4 or 5)
Key exclusion criteriaAreas with a low deprivation index (IMD quintiles 1 - 3)
Date of first enrolment15/09/2021
Date of final enrolment01/10/2021

Locations

Countries of recruitment

  • England
  • United Kingdom

Study participating centres

Community Research Hub
RDaSH NHS Foundation Trust
Almond Tree Court
Woodfield Park
Doncaster
DN4 8QP
United Kingdom
East Riding County Council
County Hall
Beverley
East Riding of Yorkshire
HU17 9BA
United Kingdom

Sponsor information

Queen Mary University of London
University/education

Joint Research Management Office
5 Walden Street
London
E1 2EF
England
United Kingdom

Phone +44 (0)2078827275
Email research.governance@qmul.ac.uk
Website http://www.qmul.ac.uk/
ROR logo "ROR" https://ror.org/026zzn846

Funders

Funder type

Government

National Institute for Health Research
Government organisation / National government
Alternative name(s)
National Institute for Health Research, NIHR Research, NIHRresearch, NIHR - National Institute for Health Research, NIHR (The National Institute for Health and Care Research), NIHR
Location
United Kingdom

Results and Publications

Intention to publish date01/04/2024
Individual participant data (IPD) Intention to shareNo
IPD sharing plan summaryData sharing statement to be made available at a later date
Publication and dissemination planAcademic publication of findings will target the following conferences, platforms, and journals: Lancet Public Health, Journal of Public Health, Social Science and Medicine, Food Culture and Society, and The Conversation and the Discovery Society blog and the Food Research Collaboration website.
IPD sharing planThe data sharing plans for the current study are unknown and will be made available at a later date.

Study outputs

Output type Details Date created Date added Peer reviewed? Patient-facing?
Participant information sheet Process evaluation interview with control arm
version 2.0
23/08/2021 21/09/2021 No Yes
Participant information sheet Process evaluation interview with intervention arm
version 2.0
23/08/2021 21/09/2021 No Yes
Protocol file version 4.0 12/08/2021 21/09/2021 No No
Results article 03/01/2025 27/02/2025 Yes No

Additional files

38807_PIS_Control Process Evaluation Interview_v2.0_23Aug2021.pdf
Process evaluation interview with control arm
38807_PIS_Intervention Process Evaluation Interview_v2.0_23Aug2021.pdf
Process evaluation interview with intervention arm
38807_Protocol_v4.0_12Aug21.pdf

Editorial Notes

28/02/2025: Total final enrolment added.
27/02/2025: Publication reference added.
21/09/2021: Trial’s existence confirmed by Queen Mary University of London.